News & Events

Bent Ericksen & Associates Rebranding and New Website

Bent Ericksen & Associates (BEA), the nation’s leading Human Resource consulting firm focusing on healthcare, is pleased to announce the launch of its new brand identity. The venerable Human Resources firm is nationally recognized for its engaging consultative model that allows clients to effectively foster a more ideal working environment for team members and business owners.

Building on its heritage and years of dedication to its clients and partners, Bent Ericksen & Associates’ new branding aims to further distinguish the company in the competitive HR consulting space and deepen its commitments to better position its brand.

“As part of our ongoing efforts to clarify and communicate our value to the marketplace, we are delighted to unveil our new corporate identity, which includes a new logo, website, and digital strategies,” said Tim Twigg, President of Bent Ericksen & Associates. “We believe this is an important step towards amplifying our voice, strengthening our promise of delivering exceptional results, and solidifying the ‘human’ aspect of human resource consulting.”

The brand identity initiative was led in partnership with Verasoni Worldwide, an integrated marketing communications advisory and consultancy firm based in Fairfield, New Jersey.

“With our new branding in place, we will more effectively write new chapters of our history while honoring our legacy which our team has worked so hard to achieve,” continued Twigg.

To learn more about Bent Ericksen & Associates, visit or call (800)-679-2760.

About Bent Ericksen & Associates

For over 30 years Bent Ericksen & Associates has been a leading authority in Employment Compliance and Human Resources. The company provides a comprehensive Human Resource suite of materials and ongoing consultative support services that help business owners navigate the tricky employment landscape.

About Verasoni Worldwide

Founded in 2005, Verasoni Worldwide is a fiercely independent marketing communications advisory, consultancy, and agency that delivers the highest level of creative and strategic integrated marketing campaigns serving clients spanning from Fortune 500, middle-market to venture-backed startups. As a full-service firm, Verasoni Worldwide continues to set the pace in business-driven marketing innovation while staying focused on the bottom line. To learn more about Verasoni Worldwide please visit, follow on LinkedIn, Twitter, and Facebook.